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GOOGLE TRTENDS PROVES WORD IS REGIONAL (continued)
If you study the four major search engines for the word "seacoast" you will find this web site rated as #1, #2, #3 or #4 out of over 6,600,000 listings. Most people never search beyond the TOP TEN listings and that’s where New Hampshire dominates. More than half of the TOP TEN listings for "seacoast" on all four engines are for web sites generated here. And that’s for the English-speaking world. Here are the stats:
Percent of Top Ten Listings from NH
50% on Google.com
60% on Live.com (Microsoft)
60% on Yahoo.com
80% on Ask.com
Everything changes, by the way, when you search for individual towns. A Google search for the word "Portsmouth" showed only 30% of the sites emanating from Portsmouth, NH. Just 20% of sites under "Exeter" came from Exeter, NH and 10% of "Dover" searches were from Dover, NH. Most turned up web sites from the United Kingdom. Not a single Hampton, NH web site came up in the top ten with a search for "Hampton".
Other New Hampshire regions, by the way, have no such luck. Although the White Mountains do appear in a Top Ten search for “mountains”, they are quickly overwhelmed by other mountains of the world. The NH Lakes Region also gets a single appearance under “lakes” and then is swallowed up. Only the NH seacoast reigns supreme.
What does it all mean? Not much, probably, except that marketers of this itsy-bitsy region have been handed a gigantic opportunity. Probably, we will blow it. There are seven chambers of commerce in the Seacoast NH region alone, seven more in South Coastal Maine next door, and they will continue to promote their individual territorial brands come hell or high water. The "united we stand" concept has never been big around here, which is why we started this web site (after a few seacoast videos and books) in the first place. Call us crazy, but we love this whole region, not just any town.
Either way, language is as fluid as water and it will find its level. At some point in the not-too-distant past, the words "sea" and "coast" cmbined to form a single term. Now Google has given that word to us on a silver platter, to use or abuse as we see fit. We can collectively promote our 18cherished miles or reinvent the wheel one town at a time. Let’s hope we handle this marketing opportunity better than we handled the Old Man of the Mountains.
VISIT: Google Trends
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Top 21 Listings for the Word SEACOAST
on GOOGLE and Where they Come from:
(See what it is today)
Seacoast Newspapers, Portsmouth, NH
Seacoast Church, South Carolina
SeacoastNH.com, Seacoast, NH
Seacoast Repertory, Seacoast, NH
Seacoast Alliances, Key West, FL
Seacoast Science Center, Rye, NH
Seacoast Expeditions, Victoria, BC
Sea Coast Realty, Wilmington, NC
Seacoast Hospice, Seacoast, NH
Seacoast Fun Park, Windham, ME
Seacoast Building, Belgium
Seacoast Aids Response, Portsmouth, NH
Seacoast Outright, Portsmouth, NH
Foundation for Seacoast Health, Portsmouth, NH
Seacoast Harley-Davidson, Portsmouth, NH
SeacoastEats, Portsmouth, NH
Greater Seacoast United Way, Portsmouth, NH
Seacoast Echo, Bay Saint Louis, MS
SeaCoast Web Design, Seattle, WA
Seacoast.com, Newburyport, MA
GOseacoast.com, Seacoast, NH
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