It used to be that whenever Simply Green Biofuels owner Andrew Kellar pitched a home-heating contract to a prospective customer, he would tell them how much smaller their carbon footprint would be. (Continued below)

"We would typically tell people they were reducing their home’s carbon footprint by 3.92% to 15.69%, which truthfully doesn’t sound that significant, even though it is" he says.

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Now Kellar wields a different – and far more eye-opening – statistic: fifty. That’s the number of trees a typical home will have planted by heating their home with bioheat instead of regular oil.

How did Kellar come up with this figure? By meeting their self-inflicted challenge to sell enough biofuel to effectively keep two million pounds of carbon dioxide out of the atmosphere. That’s the equivalent of 153,000 trees planted or 186 cars being taken off the road.

Planting 153,000 trees and keepinf 186 cars off the road (sort of)

Using the National Biodiesel Board’s carbon calculator, Simply Green was able to translate all of their sales, from home heating oil to the B5 and B20 biofuel options available at the company’s Dover fueling station, into pounds of CO2 – tons, actually.

Meeting the 2 million pound carbon reduction was a goal everyone at Simply Green could rally around. "It was more of an internal challenge for us more than anything," explains Kellar. "But I think in the end it helped prove something not just to us, but also to our customers and our ability to grow the company."

According to Kellar, a typical household using B20 Bioheat reduces CO2 emissions by 15.69% and particulate pollution by 20% -- emitting 2,579 lbs less CO2 annually. A diesel vehicle using biodiesel B20 emits 3,224 lbs less CO2 annually.

Kellar is also quick to point out that BioHeat® and Biodiesel can be run with no modifications to oil burning furnaces and diesel vehicles.

"We’re still trying to help people realize that making the switch to a cleaner, greener fuel is a lot easier than they think," he says.

VISIT THE Simply Green web page here